Seniors' final project gets real

Ten WEM seniors in Theresa Mosher’s Principles of Marketing class put their knowledge and skills into practice, working for local businesses, before earning their diplomas.

The assignment, which was handed out in April, put each student in contact with a local business or organization and required them to meet with the business owners, brainstorm marketing ideas, develop survey questions, and study the business to identify its strengths, weaknesses, opportunities, and threats. The Lake Region LIFE, Nusbaum’s Meats, The Cafe, Phil Mart, the Waterville Public Library, PMI Total Fitness, American Family Insurance, Color Me Crazy Beauty Salon, Harry’s True Value Hardware, and JC Ryan’s participated in the project.

See more in the print edition.